The new Hela Satésaus can be used straight from the bottle. No more pot to clean, no more splatters in the microwave and no more leftovers that have to be thrown away. The packaging also makes it easier to use the exact amount you need and to reduce food waste.

“Consumers are increasingly looking for products that are both delicious and easy to use,” says Jessica Verbakel, Manager Marketing at Hela. “We noticed that consumers are using satésaus more and more at different times, not only with warm meals, but also as a topping or dip. With the new squeeze bottle, we make using satésaus easier, whether you’re quickly setting something on the table or cooking a large meal.”

Under the campaign “Squeeze & ready: always to taste”, Hela emphasizes the practical nature of the new packaging. The sauce is suitable for a wide variety of dishes, such as chicken skewers, fries, nasi, bami and burgers. The sauce in a bottle is available at Jumbo in two variants: Hela Original Satésaus and Hela Zero Satésaus.

Both variants are gluten-free, lactose-free and vegan.