Packed with tomatoes, packed with flavour

Hela Tomato Ketchup is not just ketchup; it’s an ode to the rich flavors of the sun-drenched Mediterranean region. By choosing high-quality, sun-ripened tomatoes, this ketchup is the perfect addition to your lunch, dinner, or snacks. “We focused on the quality of the ingredients so that our customers can truly taste the flavor of the tomatoes,” says Jessica Verbakel, Marketing Manager at Hela. “You can taste the difference!”

A new campaign

In line with the campaign around Hela as the flavor enhancer, Hela is now introducing a new campaign around Hela Tomato Ketchup. “Our well-known curry is almost a standard part of many households” tables. We want our Tomato Ketchup to have its own place too,“ adds Communications Manager Eefje Teeuwen. ‘So, make a space for it and put it on the table too!”

Responsible and connected

Hela stands for surprising flavors that are responsibly produced and connects people at the table. “With the new tomato ketchup, we want to inspire families to enjoy delicious food together,” says Jessica. “Our ketchup is not only delicious, but also made with care for nature and the origin of our ingredients. With Hela Tomato Ketchup, we make every meal even more flavorful. Try it yourself and experience the authentic flavor that you find in every drop.”